Hey there! At The Local Market, we’re all about teaming up with great businesses and making e-commerce magic happen.
We totally believe that when your business shines, your partners shine as well, which is why we treat our customers’ websites as if they were our own (actually, better than our own). Our dedication to always improving our website design tool kit led us to work together with amazing companies like Hark and Zander and Studio 1 Vintage Guitars as we continue to support their e-commerce and website digital marketing goodness.
What might one of our most vital secret weapons be? That would be Shopify. This well-known e-commerce platform gives us the opportunity to turn your online store dreams into a reality.
The Local Market team have written down some basic website success-boosting tips and tricks that you could look to implement on your Shopify website if you are looking to give it a crack yourself.
Tip #1: Pick the perfect theme:
Your online store’s theme is like its basic outfit (before you add your brand). Choose a theme that will complement your brand’s personality and offer a user-friendly, responsive experience. Our pro tip: Go for an adaptable theme so you can make your store look fantastic on any device.
Tip #2: Customer reviews
The loudest voices are those of satisfied consumers. Get customers to leave reviews because positive feedback from purchasers will increase credibility and trust. Our pro tip? Make it super easy for them to share their experiences. You could set up a basic automation via Shopify mail or Klaviyo encouraging purchasers to “Leave a Review.” People are more likely to share their thoughts when asked.
Tip #3: Top-notch Customer Service
This means being available to solve anything that goes wrong, or even just answering a simple question! Our pro tip: Look to install a live customer service chat function so that customers can enquire anytime. Above and beyond customer care is super important to increase loyalty and repeat business.
Tip #4: About Us Story
People want to know who they are buying (not just what), so dominate your About Us page. Create a page that explains your story, values, and unique selling points so customers can resonate with your brand. Our pro tip: Pour in some personality, add a dash of your journey, and voilà – you’re not just selling products; you’re selling your brand, and long term, that is going to be much more valuable.
Shopify can be used to create endless business opportunities but at times can be a bit of a puzzle. No sweat, though. We’re here to be your guides through the maze, because at the end of the day, your success is our success. So if you want to implement some of these tips and don’t think you can handle it yourself, feel free to contact us and we’ll be here to support you and your team.
