Hello to all! As we gear up for the spookiest time of the year, let’s not forget that email marketing is still a wickedly powerful tool for businesses to connect with their peeps. But here’s the deal – it’s not just about what’s inside the email. Nope, the time you hit that “send” button can make all the difference between your email being noticed, opened, and interacted with. So, gather ’round, and we’ll take you on a haunted journey into the eerie world of timing your emails just right. Oh, and don’t worry; we’re throwing in a dash of Halloween magic to make it all the more thrilling! By mastering this, you’ll give your campaigns the boost they need for maximum effectiveness.
So, let’s get started! Cracking the code to the perfect email-sending schedule involves grasping your audience’s habits and preferences. While a one-size-fits-all “best” time doesn’t exist, specific trends have surfaced to steer your strategy in the right direction.
Sending Times
A Sweet Spot for email marketing is Tuesdays and Thursdays. Studies suggest that Tuesdays and Thursdays are favourable days for sending emails. By mid-week, recipients have likely tackled their weekend backlog and are not yet preoccupied with weekend plans.
And we can’t forget about mid-morning! Or as we like to call it “The Enchanted Engagement Window”. The mid-morning hours, usually around 10 AM to 11 AM, are opportune times to ‘cast a spell’ and catch your audience’s attention. Professionals have settled into their work routine, addressing immediate tasks, and are more likely to explore their inboxes.
Right after lunch, from 1 PM to 3 PM, is another fantastic time to connect and brew up some magic during the post-lunch lull. People feel low on energy (perhaps not enough Halloween treats?) during this period, making it a perfect chance to grab their attention with a deal so scary-good, it’ll give them a boost!
On Wednesdays, however, while they may find the sweet spot between the week, the inboxes can still be less crowded in the mornings, offering a fresh chance to stand out. It’s like the calm before the storm in the middle of the workweek to shine amidst the chaos so its important to navigate a balanced approach during wicked Wednesday mornings!
Recognising that there’s no one-size-fits-all approach, carving out a strategy tailored to your audience and industry is super important! For example, would you send a Christmas email marketing piece on Halloween and risk “scaring” away your subscribers, or maybe wait a few days for a more relevant time to share your holiday-themed content?
Audience Type
Think about your audience type: business-to-business (B2B) or business-to-consumer (B2C). B2B audiences might like emails during work hours, while B2C folks could be more active during evenings and weekends. Mastering the spooky art of halloween timing and tailoring your timing to their preferences can ensure your emails “haunt” their inboxes at just the right moments!
Mobile Use
Make sure your emails are optimised for mobile viewing and are mobile-friendly. Sending emails when people are likely to check their phones, like during commutes or evenings, boosts engagement and makes your messages a real treat!
Matching send times
Match your email sending times with your content or events to unveil the excitement of event and content relevance. If you’re advertising a weekend event, send the email a few days before like a premonition to ensure recipients remember it when the time comes, making it an affair to look forward to!
Time Zones
Now, you have to have time zone considerations. If your audience spans different time zones, it’s important to adjust your email schedule to reach recipients at times that align with their local time. Just like people don’t go trick or treating at 3 am, neither will they be eager to read your email selling “X” in the dead of night. Timing is key, so let your emails haunt their inboxes at a reasonable hour!
And don’t forget, successful email marketing isn’t a one-shot deal; it’s an ongoing process of testing and refinement. Monitor metrics such as open rates, click-through rates, and engagement to gauge the effectiveness of your timing strategy. Experiment with different days and times, and be willing to adapt your approach based on the insights you gather.
Mastering the timing as you dive into email marketing can lead your campaigns to success. Understand your audience, industry trends, and engagement patterns to create an impactful email strategy. Remember, we’re here to help keep you connected with your audience at the right time to get the most buzz! Contact us for more info, and let us get your business started!
Oh, and Happy Halloween for yesterday!
The team @ The Local Market 🎃
