Here are 2 ways you could mix up your marketing in 2024!
Let’s talk about some seriously cool stuff in the world of digital marketing that will get even bigger in 2024: Live streaming and interactive videos.
So, you know those live videos you see on Facebook, Instagram, and TikTok? They’re not just for celebrities. Anyone can jump into the action, and they have loads of benefits!
Next year, hosting Q&A sessions, unveiling new products, or giving sneak peeks behind the scenes, all in real-time, will become easier, bigger and more successful through live streaming and interactive videos. It’s like chatting with your buddies all while increasing business interaction. If you want folks to get the inside scoop on your business, hosting a live stream is where the magic happens. It’s your chance to spill the beans on your latest projects, answer burning questions, and show the world what makes your business tick.
And here’s a pro tip to seal the deal: Don’t limit yourself to just one platform; cast your net wider with multi-platforms like YouTube Live, Facebook Live, and Instagram Live. It’s like fishing with multiple hooks – You can catch all sorts of audiences from different corners of the internet who like one platform more than the rest.
The cherry on top? Live streaming creates a sense of community and authenticity that’s hard to beat. Your audience isn’t just watching; they participate and feel like they are truly hanging out with you in real-time.
Now, let’s talk about interactive videos. They’re not your typical watch-and-forget kind of deal. In interactive videos, your viewers get to be the co-pilots. They can click on stuff within the video, like links and polls and give their own opinions. These are super helpful when wanting a second opinion – why not give the people buying the product/service a voice? They’re a tool that lets you tap into your audience’s collective wisdom and preferences. Want a second opinion on a product feature? Ask your viewers within the video. Are you curious about which content your audience finds most engaging? Let them vote on it while watching. It’s a way that makes your audience feel heard and valued. It’s like having a friendly chat over a cup of tea, except it’s happening right in the video you uploading.
Hot tip: Keep it snackable and shareable. Attention spans are shorter than ever, so aim to deliver bite-sized, compelling moments in your content. Break down information into easily digestible chunks and keep it interactive. This not only keeps your audience engaged but also encourages them to share these bite-sized gems with others.
So, if you’ve been sticking with plain ol’ pre-recorded videos, it might be time to add a dash of magic. Live streaming and interactive videos are the trendy new hangout spots in digital marketing. Reach out to us, and let’s create marketing magic together!
